EntrepreneurInvestorService
I invest in what has meaning. I build with those who believe. I learn from mistakes openly.
I’m Eugene Ruban, Jayananda Govinda Das. Co-founder of Salateira, Starwise and Gopa, and the first investor in the film Chaitanya.
Projects
Journey
- Before 2011Financial analyst at Sanofi Ukraine.
- 2011Co-founded Salateira.
- 2016Salateira in Dubai. Sold my Ukrainian stake.
- 2021Starwise — Jyotish meets AI.
- 2025Gopa — shared care for cows.
- 2027Release of the film Chaitanya.
9 failed projects
Each one is a lesson I share openly. Without them, none of what I do now would exist.
Don’t run from self-realisation and inner work into an endless list of tasks and projects. It matters far more to understand what is truly important to you inside — and then build something valuable over years, perhaps a whole life.
- 01 · 2014WuzazuOrganic clothing for kids.
- 02 · 2016–2018Salateira DubaiA restaurant in Dubai.Lesson: “Never do what you don’t love.”
- 03 · 2017–2019GramaCrispbread. Exports to the UAE.
- 04 · 2017–2018SunHashBitcoin mining.
- 05 · 2018–2019MSQ · Market SquareOnline fruit and veg store. Raspberry and blueberry exports.
- 06 · 2017–2020TrustsetterFintech in Dubai. Factoring.
- 07 · 2020–2021Purée CafeA vegetarian café.
- 08 · 2021Purée PestoThe tastiest pesto on the planet.
- 09 · 2026GRECHKA.UKUkrainian buckwheat for Ukrainians in the UK.
